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Uncovering the Truth about Protection Dog Companies: What You Need to Know Before Making a Purchase

Updated: Mar 21

When thinking about getting a protection dog, many soon feel overwhelmed by the choices and information available. There is often confusion about what makes a true protection dog versus one that is just a visual deterrent. As interest in canine security grows, it's important to clarify these differences, especially since many buyers may have unrealistic expectations.


What is a Protection Dog?


A protection dog is specifically trained to defend its owner from threats, ranging from aggressive individuals to hostile situations. These dogs are not like regular pets; they undergo intense training to ensure they respond appropriately to various scenarios. For example, a well-trained protection dog can differentiate between real dangers and everyday occurrences, which is essential for their job.


Protection dogs serve dual roles: they are loyal companions and effective deterrents against intruders. Most cases they are marketed to be able to take down potential threats against their owners safety. They are more than simply guard dogs, but a family companion that can activate in case of emergency.


Many people mistakenly think that a higher price tag means a better dog. This myth, related to the idea of the $100,000 dog, can mislead buyers. Just because a protection dog comes at a steep price does not guarantee effectiveness or the level of training expected. More importantly $100,000 does not guarantee the reputation or the commitment of the company you choose.


The State of the Protection Dog Industry


The protection dog market has experienced significant growth, with numerous companies offering a wide variety of breeds and training quality. Yet, this rapid expansion has led to an increase in questionable practices and lower-quality dogs. Not every company adheres to strict training standards or accurately represents their dogs' abilities.


Unearthing the realities of the protection dog industry is crucial. Many potential buyers might assume that spending a large sum, even up to $100,000, will ensure a reliable protector. Sadly, this assumption is often incorrect. Many expensive dogs are not adequately trained and do not guarantee effective protection.


According to industry reports, it is estimated that around 30% of people who invest in high-priced protection dogs later discover their dogs are not fit for this role and a unknown number that never learn otherwise. Therefore, potential buyers should be cautious and alert to misleading marketing strategies.


What Are Protection Dog Companies Selling?


A major issue in this industry is the difference between true protection dogs and those that only offer a visual deterrent. Several companies promote their dogs as protection-ready, but these animals often lack the skills needed to respond effectively to real-life threats.


For example, some dogs might be trained only to bark or display aggressive behaviors, neither of which provides adequate protection in a dangerous situation. A genuine protection dog should possess a broad range of skills, including the ability to defend its owner actively and efficiently during emergencies.


There are also cases where companies sell dogs with dubious training histories. Such dogs could end up becoming liabilities rather than protectors. Alarmingly, there have been reports of these poorly trained dogs injuring their owners or family members. This reality underscores the importance of thorough research when looking for a protection dog.


Deceptive Practices in Marketing


One of the most concerning aspects of the protection dog industry is the prevalence of misleading marketing tactics. Many companies produce videos showing dogs performing impressive feats, like biting sleeves, while failing to demonstrate their reliability in real situations.


These promotional materials can trick buyers into believing that if a dog can handle a sleeve in training, it will automatically know how to protect its owner during an actual confrontation. A true protection dog should be able to switch off aggression in calm settings and interact socially with people.


To evaluate a dog’s suitability for protection work, potential owners should seek proof that the dog has been tested in various environments and can handle distractions—not just in controlled training exercises.


How to Evaluate Protection Dog Companies


When searching for a protection dog, it is vital to assess companies critically. While videos showcasing a dog’s abilities can be encouraging, buyers should realize that companies tend to highlight only their best-trained dogs.


To determine a company’s credibility, ask thoughtful questions such as:


  • How many dogs have you sold that were returned?

  • Have there been any dogs that had to be put down due to behavioral problems?

  • How many owners have been bitten by their own dogs?

  • Are there documented instances where a dog failed to protect its owner during a threat?

  • Are they transparent from where they source their dogs?

  • How many of their dogs do they fail from the program?

  • Do they masquerade their protection dogs as service dogs?

  • Do they breed their own dogs? and if so how many fail?


These questions help gauge a company’s honesty. However, be aware that some may not tell the truth to protect their reputation.


Key Indicators of Trustworthy Protection Dog Companies


To improve the chances of a positive buying experience, prospective owners should watch for these signs of a reputable protection dog company:


  1. Transparency: A dependable company will be open about its training techniques, success rates, where they source the dogs and why not everyone is meant to have a protection dog.


  2. References: Talk to satisfied customers who have previously purchased protection dogs from that company. Ask for references. Keep in mind, they may not give contact info for dissatisfied customers.


  3. Look for lawsuits and complaints: Look for completed or pending lawsuits, business complaints.


Investing time in research and networking within the protection dog community pays off. This effort not only increases understanding but also equips buyers to make informed choices. The Secret weapon to analyze a protection dog company

A company with skeletons in their closet, may not divulge the correct information to make a informed decision. Be a detective and make a decision based on all available intelligence.


Talk to competitors and ask about the competition.


Other companies will more likely spill the dirt on their competitors in a small industry. Talk to prior employees if you can.


Final Thoughts


Navigating the complex world of protection dogs can be daunting. The financial commitment involved, along with the responsibility of dog ownership, adds to the importance of making the right decision. Understanding the differences between a credible protection dog and one that is merely there for show is crucial.


While many companies might not reveal the complete truth about their dog's capabilities, buyers can protect themselves. By asking the right questions, seeking transparency, and educating themselves about the protection dog landscape, potential owners can find a canine companion that offers both protection and loyalty.


My hope is that people will start learning more about protection dogs before they buy.


-John Devine


Close-up view of a trained protection dog in an outdoor setting
German Shepherd engaging decoy

 
 
 

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